The Brain Always Wins in Sport - Inagural Conference logo


Learning from, networking with, and being inspired by, world leading Applied Sport Scientists.

This unique conference focuses on the vital link between brain management and enhanced sporting performance and physical and mental health.

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The book that inspired the conference

The Brain Always Wins

Why hold a sports science conference based on a book?

Because so many people asked us to!

As The Brain Always Wins brings science to life in an engaging, accessible and practical way, it appealed instantly to a broad audience keen to learn about brain health and management and the role it plays in enhanced human performance and well-being.

This interest led to many requesting that we address the often forgotten and misrepresented aspect of the brain in sport.

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John Sullivan

Sport Scientist and Clinical Sport Psychologist

Meet the Team

Chris Parker

Lecturer in Sports Science and Management
Author, Educator, Consultant

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